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We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. We create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever. Join us.

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About us

: iconic brand, tiny company

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, "don't undertake a project unless it is manifestly important and nearly impossible." In 2008, Polaroid shuttered its last factory, but diehard fans came together as The Impossible Project to save the instant film. Over 10 years later, that startup acquired what was left of Polaroid, and today we're again a small group of people passionate about empowering creators to change the world in the name of Polaroid

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Job description:

Polaroid is looking for an Ecommerce Coordinator to join the Global Team. The DTC Coordinator will drive the day-to-day execution and operational excellence of the DTC experience (website and emails) reporting directly to the DTC Manager. This role supports GTM launches, ensures flawless go-live execution, builds/plans emails, manages merchandising and internal search, and liaises closely with Supply, Customer Service, Product, and Operations.

The Coordinator is the backbone of the DTC trading function: detail-oriented, operationally rigorous, and committed to ensuring customers experience a smooth, premium journey end-to-end.

Key Responsibilities

  • Execute go-to-market activities according to the GTM plan defined by the DTC Specialist and DTC Manager and drive readiness for each campaign launch.
  • Perform thorough pre-launch checks across content, pricing, assets, URL routing, and QA.
  • Configure and validate all required website content in Sanity to ensure accuracy and consistency.
  • Build, schedule, and QA Klaviyo email campaigns, including segmentation logic.
  • Own the e-merchandising by maintaining category hygiene, bundles, product ordering, and key landing pages.
  • Optimize internal search performance by adjusting synonyms, boosts, and zero-result scenarios.
  • Partner with Supply to monitor stock levels, reduce stock-related risks, and maintain correct product visibility.
  • Deploy and oversee back-in-stock notifications to relevant customer segments.
  • Own the identification, reporting, and tracking of bugs in Jira” with clear steps and expected vs. actual behavior.
  • Work with the Junior Product Owner to prioritize issues, follow progress, and validate solutions.
  • Collaborate with Customer Service and Logistics to maintain a smooth, reliable customer journey.
  • Detect recurring operational issues, propose preventive measures, and uphold brand and CX standards in all campaigns.
  • Support trading performance by contributing to daily/weekly KPI reporting, suggesting improvements, and conducting competitor benchmarking.

Key Tools:

  • Sanity
  • (CMS)Shopify
  • (OMS)Klaviyo (email building & planning)
  • GA4 (performance insights)
  • Jira (bug reporting)

Qualifications:

  • 2–4 years experience in eCommerce operations, digital coordination, CRM execution, or merchandising.
  • Hands-on experience with CMS and email tools preferred.
  • Experience with Jira or working alongside product/tech teams is a plus.
  • Strong operational ownership and attention to detail.
  • Excellent QA skills and a “right-first-time” mindset.
  • Good understanding of eCommerce fundamentals (conversion, merchandising, CX).
  • Tech-friendly: comfortable learning tools and navigating CMS, ESPs, and analytics dashboards.
  • Strong communication skills and ability to work cross-functionally.
  • Proactive, reliable, and structured.